Bajaj Auto and Hero MotoCorp: Dominating the Indian Two-Wheeler Market
A Market Dominated by Two Giants
WEB Bajaj Auto and Hero MotoCorp have long been the leaders in the Indian two-wheeler market, each with their own strengths and strategies. While Hero MotoCorp has traditionally held the top spot, Bajaj Auto has consistently challenged their dominance and occasionally managed to surpass them in sales.
2021: A Rare Victory for Bajaj Auto
WEB In November 2021, Bajaj Auto achieved a rare victory by outselling Hero MotoCorp overall. This was attributed to the successful launch of the 135cc variant of the Pulsar brand in 2009, a move that significantly boosted Bajaj Auto Ltd's sales.
The Ongoing Rivalry
WEB As the two-wheeler market continues to grow rapidly, both Bajaj Auto and Hero MotoCorp are poised for further growth. The launch of new models, innovative features, and ongoing marketing campaigns will likely intensify their rivalry at the top of the Rs 75000 crore Indian two-wheeler market.
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